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The online purchase as a context for co-creating experiences. Drivers of and...

AbstractPurpose - We elaborate on the concept of engagement platforms and the theories of co-creation of value to analyze the purchase as a context for customers to co-create their own experiences....

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Adoption readiness, personal innovativeness, perceived risk and usage...

AbstractPurpose - This research seeks to accomplish two objectives – to test the functional relationship between adoption readiness, perceived risk and usage intention for mobile payments in India and...

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Whose online reviews have the most influences on consumers in cultural...

AbstractPurpose - To improve the effectiveness of online reviews in the cultural industries, this study attempts to examine the effects of online cultural reviews of professional and consumer...

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Understanding online shopping intention: the roles of four types of trust and...

AbstractPurpose - This study aims to provide a better picture of factors influencing behavioral decisions in online shopping by identifying different targets of trust and discussing their antecedents...

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Why do people play mobile social games? An examination of network...

AbstractPurpose - This study aims to identify the factors that influence people to play socially interactive games on mobile devices. Based on network externalities and theory of uses and...

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Firm web visibility and its business value

AbstractPurpose - This article theoretically analyzes and empirically tests the business value of firm web visibility, including its relationship to advertising efficiency and long-term financial...

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Sequential combination of consumer experiences and their impact on product...

AbstractPurpose - This study explored the impact of the sequential combination of consumer experiences on product knowledge and brand attitude. Additionally, the moderating role of desire for unique...

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